Generalised Linear Models are a set of statistical models
which have a dependent variable which is a function of a linear
combination of variables and parameters, with an error component.
Normal regresson is the simplest example; loglinear models are
fitted using `poisson regression'.
The program GLIM used to be used extensively for loglinear
modelling because it was the first package to do Generalised
Linear Models.
Most statistics packages now have GLM modules so even if
they don't have explicit loglinear commands they can fit
loglinear models.