's sign is related to the direction of the
association: if higher values of I are associated with higher
values of J, it will be positive, and vice versa.
The model effectively means all `adjacent' odds ratios have the
same value, .
Independence is given by , , i.e., the odds
ratios are all 1.0.
To fit this model we simply create a new variable that is the
product of the column and row numbers: